Privacy Policy

Audience Align, LLC & RoundTable

This privacy policy (“Policy”) is posted by Audience Align, LLC (“we,” “us,” or “Audience Align”), and governs uses of Audience Align’s main website, located at audience-align.com and including all individual pages or links under that domain (the “Site”), including RoundTable, located at roundtablepanel.com. This Policy also governs our collection and use of personal information via the Site or other communications or survey research under the Audience Align and RoundTable brand names. We’ve developed this Policy to describe (1) how we collect, use, transfer, and store information of individuals (“you” or “your”); (2) your choices regarding your personal information; and (3) how we ensure your privacy.

By using the Site or participating in Audience Align-branded research or RoundTable-branded research, you consent to the terms of this Policy, and this Policy forms a binding agreement between you and RoundTable. If you do not agree with the terms of this Policy, do not use the Site or participate in such research. Continued use of the Site or participation in such research constitutes your freely given, specific, and informed consent and agreement to the terms herein.

You acknowledge and agree that your participation in a survey or other market research program is completely voluntary, and that RoundTable’s use of your personal information is carried out with your consent. RoundTable may collect personal information directly from you when you voluntarily provide it to RoundTable, or RoundTable may obtain personal information from unrelated parties we collaborate with, including third-party panels who have already obtained your consent.

Any surveys and other market research programs administered by Audience Align clients, partners, or other third parties and the data collected in connection with those surveys and other market research programs are not subject to this Policy. You are strongly encouraged to review and understand the privacy policies of such third parties.

By participating in any of our surveys or other market research programs or any of our websites following any notice of a change to this Policy, you freely and specifically give us your consent to collect, use, transfer and disclose your personal information in the manner specified in the then-current Privacy Policy.

As used in this Policy, “personal data” and “personal information” mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked with a particular data subject, consumer, or household. Personal information includes information such as real names, postal addresses, email addresses, and social security numbers.

Under CCPA’s broad definition, “personal information” may also include unique identifiers, IP addresses, biometric information, internet or other network activity (such as browsing history, search history, etc.), geolocation data, audio/visual data, and even inferences which may be drawn from any of the above to create a profile about a consumer.

RoundTable may collect personal information when you voluntarily provide it, or when we receive it from third parties who have secured your consent to share it, including without limitation your name, company, title, phone number, email address, phone number, mailing address, or other information you provide. Your participation in a survey or other research is voluntary. Surveys and other research administered by Audience Align’s clients, partners or other third parties and the information collected therein are not subject to this Policy; provided, however, that if Audience Align collects personal information in connection with a third party’s survey or research, such personal information collection is subject to this Policy.

We use your information to operate, evaluate, and improve our business, including for such purposes as verifying your identity, developing new products and services, managing our communications, analyzing our products, and fulfilling incentives. If you provide us with your name and contact information, we will use this information to answer requests from you, communicate with you regarding any services we are providing to you, inform you about new products and services (unless and until you opt-out of marketing information), and deliver email updates, newsletters, or other communications to which you’ve subscribed. If you participate in research, we may also collect self-reported demographic, firmographic, and other profile information, such as age, gender, education, profession, job title, political affiliation, and consumer preferences and ownership, as well as system metrics inclusive of survey status (e.g., completion of survey, length of time spent in survey). We use this information to make your survey answers more meaningful to us and our clients. We also use this information, along with information derived from cookies, pixels, and other technologies, to determine your interests in particular surveys, advertisements, and other communications.

Any e-mail communications to you regarding new products and services, or any email updates, newsletters, or other communications to which you’ve subscribed, will contain a link with instructions for how to opt out of future communications of that type.

We will never share your name, email address, mailing address, phone number, or similar personally identifiable information without your consent. However, we may share other information described above, such as your IP address, self-reported demographic and firmographic information, and other information provided in your survey or research answers to our clients in order to better communicate research insights to them.

We may share information about you with third parties as follows: (i) with your consent; (ii) with service providers who help deliver our services and run our business, subject to confidentiality agreements; (iii) as required by law, or in response to lawful requests by public authorities, including to meet national security or law enforcement requirements; (iv) to protect you, our business, or third parties from harm, including but not limited to fraud and data security breaches; (v) in a reorganization or sale of our company or assets, subject to the acquirer accepting the commitments made in this Policy and in compliance with applicable law.

If we share your personal data with third party service providers and/or sub-processors, we will: (i) transfer such data only for limited and specified purposes; (ii) require the sub-processor to provide at least the same level of privacy protection as is required by this Policy; (iii) take reasonable and appropriate steps to ensure that the sub-processor effectively processes the personal data transferred in a manner consistent with the organization’s obligations under this Policy; (iv) require the sub-processor to notify us if it determines it can no longer meet its obligation to provide the same level of protection as is required by this Policy; and (v) upon notice, take reasonable and appropriate steps to stop and remediate unauthorized processing.

We may combine information that your device transmits, information that you actively submit, and information that we obtain from third party sources, including suppliers of market research sample and data marketing platforms that may direct you to our Site, as well as web publishers, advertisers, and online service providers that may have obtained information from you or your devices via cookies, pixels, and other tracking technologies.

We make efforts to ensure that personal information we receive, process, or maintain is accurate, complete, and reliable. We rely on the accuracy of the information provided directly to us. In general, we keep personal information only as long as we need it to provide you the services you requested. We may also process data on behalf of third parties who have engaged us. We keep personal information processed on behalf of third parties for as long as needed to provide services to third party in question. However, we reserve the right to retain personal information for any period required by law or to comply with our legal obligations, resolve disputes, and enforce our agreements.

Audience Align uses reasonable security measures in an effort to prevent loss, misuse, and alteration of information under our control. However, we cannot guarantee the security of information on or transmitted via the Internet. We rely on various security procedures and systems to ensure the secure storage and transmission of data, including encryption and authentication technology licensed from third parties, to effect secure transmission of confidential information. Additionally, we have absolutely no control over the security of other sites you might visit, interact with, or do business with.

If we learn of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps, by posting a notice on the Site if a security and/or sending an email to you at the email address you have previously provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach, or to withdraw your consent from receiving electronic notice, you should notify us.

This Policy applies solely to the Site and to RoundTable surveys and research, and not to any other product, service, content, surveys or research of third parties.

We reserve the right to modify this Policy at any time. If we decide to change our Policy, we will prominently post those changes here and any other place we deem appropriate, so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make any material changes, we will notify you either by way of an email or by a notice on this Site. We will use information in accordance with the Policy as it was in effect at the time information was collected.